For over a decade, the Internet of Things has been driven by a single ambition: to connect as many devices as possible. As a result, global IoT connections are expected to reach 19.8 billion in 2025 and to exceed 40 billion by 2034. Yet, as the number of connections grows, organizations are coming to terms with the fact that more connections do not automatically deliver more value.
No longer does success rely on connecting more sensors, edge devices or smart infrastructure. Instead, organizational leaders must focus on making their existing connections more meaningful and focus on integrating data with existing enterprise systems – only then will they see real business results.
From Connectivity to Coherence
The race to connect every sensor, machine and asset has given way to a different challenge. It is no longer enough to collect data from devices simply. What matters now is how effectively that data interacts with enterprise systems to support real decisions and tangible outcomes.
The UK market reflects this evolution. IoT device revenue is forecasted to rise from $3.76 billion in 2024 to $8.98 billion by 2030, with edge devices projected to be the fastest-growing segment. This growth signals a shift in focus from basic connectivity towards systems that can process, analyze and act on data quickly.
Success in IoT is increasingly defined by how well organizations can turn vast streams of data into coherent, actionable insight. The winners will be those who can effectively integrate their IoT environments with critical business systems, such as ERP, maintenance management, and analytics platforms, thereby creating a continuous flow of information across the enterprise.
The Cost of Fragmentation
Despite significant investments in digital infrastructure, most organizations still operate in isolation. Only 28% of enterprise applications are currently integrated, and the lack of integration prevents systems from sharing data and coordinating responses when they are most needed.
The impact is far-reaching. In 2025, 68% of UK enterprises reported that data silos were their most significant operational concern, a 7% increase from the previous year. Fragmented systems slow down decision-making, complicate compliance and limit the potential for automation. Almost all IT leaders now recognize this, with 95% identifying integration as the primary obstacle to effectively adopting artificial intelligence.
Integration as the Engine of Value
When data can move freely between systems, IoT becomes far more than a source of information – it becomes an engine for transformation. Integration enables intelligent automation, replacing manual intervention with real-time responsiveness.
Take manufacturing systems as an example. In a disconnected environment, a sensor that detects an equipment malfunction may generate an email, which remains in an employee’s inbox until they can review it and create a maintenance ticket. In an integrated environment,
that same alert can automatically trigger a maintenance request, check inventory levels, schedule the repair and notify technicians, all within minutes. This shift from reactive to proactive operation is where IoT begins to demonstrate its actual value.
Evidence from Industry
The results of integration-focused IoT strategies are quickly transitioning from theory to measurable outcomes across various industries. In fact, organizations adopting unified architectures have seen returns on investment ranging from 171% and 295% within three years of implementation.
In the logistics industry, connected fleets that combine real-time tracking with route optimization have reduced fuel use while improving delivery performance. In healthcare, IoT-enabled wearables linked to electronic health records are supporting earlier interventions and improving patient outcomes. Across every sector, the pattern is consistent. The value of IoT does not come from data alone, but from the ability to connect that data to the systems that can act upon it.
The Role of Artificial Intelligence
While successful integration across systems creates the foundation for effective systems, AI is the tool that will convert data into action – autonomously or through intelligence passed on to humans. With 79% of UK professionals now using generative AI tools at work — and adoption highest in IT and telecoms at nearly 30% — we're seeing how IoT integration and AI capabilities come together to create entirely new possibilities. Furthermore, the UK government's AI Opportunities Action Plan signals a national commitment to using this technology effectively to advance business interests. The plan calls for strategic investments in data infrastructure, AI safety frameworks and public sector digital transformation. These investments will enable AI-powered analytics to deliver real-time decision-making, predictive insights, and autonomous operations that were previously theoretical – bringing organizations into the future.
A Strategic Imperative
In the coming years, the organizations that succeed will be those that view technology integration not as a technical project but as a strategic priority. Competitive advantage will belong to those that move from simple connectivity to full collaboration, from static data to dynamic intelligence, and from isolated initiatives to enterprise-wide transformation.
The technology to achieve this is already available. The real question is which organizations will use it to lead the next phase of IoT’s evolution, and which will be left behind. The future of IoT will not be defined by the number of devices we connect, but by how effectively we connect them.