NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS
Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

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NEWS
Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

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NEWS
WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

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NEWS
Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

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Videos

Data Centre World Frankfurt 2026
In this conversation, Daniel Welling, Co-Founder of MSP Finance Team, shares his perspective on the financial realities facing managed service providers today. He explores why profitability can be difficult to...
Ben Pritchard, CEO of AVK, discusses the launch of what is believed to be Europe’s first, large-scale, 110 MW on-site microgrid, developed to support early phase site operational resilience. Located within...
Edgar Van Essen, Managing Director, CCO and Partner for Switch Datacenters, outlines a dramatic decline in water use, new cooperative stakeholder models including green residual heat exchange networks, and a...

News

The collaboration will bring together PEAK:AIO's software-defined AI storage software and Vespertec's AI infrastructure expertise, with a joint solution targeting enterprise and hyperscale AI workloads.
Ekco UK, a leading security-first Managed Services Provider (MSP), has been awarded Nerdio Gold partner status and Mimecast Elite MSP status - two significant accreditations that mark a further acceleration of...
New global research shows strong investment intent, yet weaknesses in day‑to‑day security and growing AI and third‑party risk are leaving many businesses exposed.
Abnormal AI strengthens its team with key executive hires amid rising AI-generated cybersecurity threats, aiming to enhance product innovation and customer support.