NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS
Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

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NEWS
Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

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NEWS
WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

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NEWS
Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

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Videos

In this interview, Emma Acton, EMEA VP Marketing at Zendesk, discusses how marketing is evolving across a highly diverse regional landscape. She explores the tension between brand building and demand...
Carlson Choi, COO of Slide, outlines how Slide is rebuilding backup and disaster recovery for modern MSPs, moving away from legacy systems toward a platform built for security, speed, and scale. He discusses...
Laurent Gil, President of Cast AI, discusses the findings of the company’s 2026 State of Kubernetes Optimisation Report, a comprehensive analysis of GPU, CPU, and memory utilisation across non-optimised...

News

KOcycle's commitment to sustainability earns them the King’s Award for Enterprise, highlighting their role in helping shape the channel’s ESG agenda.
Paessler announces acquisition of UVnetworks, aiming to enhance their IT and OT monitoring capabilities.
As European data centres face tighter regulations, sustainability demands and ageing VRLA infrastructure, nickel-zinc technology is emerging as a practical retrofit path that reduces deployment risk, lowers...
Paessler appoints Mav Turner as Chief Product Officer to strengthen its focus on IT and OT monitoring development.