NEWS
Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS
Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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NEWS
Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS
Autonomous buying is here: Preparing for the era of AI-powered commerce

By Fiona Reid, Director of International Business at Pattern

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NEWS
Creating Pathways into Tech for Girls Means Starting Early

By Samantha Jennings, Head of Operations, Avella.

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NEWS
WAN acceleration: when to romance your data

By Graham Jarvis, Freelance Lead Journalist - Business and Technology, Trudy Darwin Communications

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NEWS
Why channel partners can’t afford to ignore first-party data

By Rishi Kapoor, Head of WW Partner Sales Engineering & Solutions: Technology & Innovation Partners...

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Videos

Data Centre World Frankfurt 2026
Adhum Carter Wolde-Lule, Director at Prism Power Group, highlights the fact that switchgear is fast becoming one of the biggest hidden constraints in UK (and elssehwere) commercial construction - with data...
In this conversation with Vishnu Parimi, VP Employee Service at Zendesk, we explore how organisations are responding to rising customer and employee expectations through more connected, scalable service...

News

Huawei has introduced a data infrastructure aimed at supporting AI-driven enterprise environments, covering areas including AI data lakes, model engineering, and data resilience.
Check Point introduces its Agentic Network Security Orchestration Platform, designed to support network security with increased efficiency and automation.
PowerStore Elite aims to address EMEA’s evolving storage needs amid accelerating data growth, seeking to help organisations modernise while maintaining continuity of critical operations.
Secure I.T. Environments has completed an offshore cooling infrastructure upgrade for one of the UK’s leading telecommunications providers. The project saw the replacement of end-of-life air conditioning...