Expert Opinions

How premium and lower-priced clothing brands approach marketing

Published in Digital Business

Lower-priced fashion brands have a very different relationship with their customer than the more premium, luxury brands do. As a result, their approaches are markedly different. In this article, we’re investigating those differences to see how their strategies work for them.

NEWS

Data Center Commissioning Saves Time and Money

Published in DC Facilities + Colo Design + Optimisation Infrastructure + Hardware

There’s a concept in building design and construction known as “commissioning.” Most of us understand the word “commission” to mean a formal request for the building or making of something. A wealthy patron might commission a painting from an artist, for example. However, there’s also a...

NEWS

Will retailers wake up before it’s too late?

Published in Digital Business

The domino-style closures of high street stores are continuing at pace with more than 1,170 stores closed or earmarked for closure since January. Over the summer months alone the headlines have been filled with news of the ‘failing’ high street, with House of Fraser entering administration and...

NEWS

What are the dangers of BYOD for the enterprise?

Published in Storage + Servers Storage Technology

The trend of BYOD, or ‘bring you own device’ to work is ever-growing. In fact, 31% of organisations rely completely on these policies, according to research by Samsung and Oxford Economics. Allowing employees to bring their own devices into the workplace can bring a plethora of benefits,...