More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies are leading the way with assurances of greater privacy for customers, in the form of increased powers to personalise and even opt out of data collection. In short, privacy regulation is here to stay. By Tim Abraham, Director, Second-Party Data,...
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