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The shift from selling software to delivering outcomes in the race for real value

Based on an exclusive interview with Brian Duffy, Chief Revenue Officer at Atlassian, this article explores how AI is reshaping priorities at every level, with businesses under increasing pressure to move faster and prove impact sooner. The real challenge isn’t adoption; it’s turning innovation into measurable returns.

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NEWS

AI trust fails to keep pace with rate of adoption

Two thirds of organisations (64 per cent) are actively using artificial intelligence across the UK, a 12 per cent increase from last year according to new industry research. But despite significant uptake, a confidence crisis in AI governance, workforce readiness and long-term business transformation is emerging.

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NEWS

AI adoption is accelerating identity sprawl

Keeper Security has released its latest global insight report, “Identity Security at Machine Speed.”

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NEWS

Surge in AI-enabled cybercrime

Fortinet leverages threat intelligence to disrupt global cybercrime, transforming awareness into actionable insights.

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NEWS

Exposing the gap between AI ambition and enterprise readiness

Study finds most organizations recognize the need for connected data, content, and workflows, but few have built the operational foundation required to scale AI.

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NEWS

A third of European organisations don't know if they've been hit by an AI-powered cyberattack

A third (35%) of European organisations cannot say whether they have been hit by an AI-powered cyberattack, according to the latest AI Pulse Poll research from ISACA.

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Those with most experience in implementing generative AI less confident in their IT capabilities.
Compared to 2023, 24% more IT professionals reported planned investment in automation in 2024, and...
IT teams urged to resolve ‘data delays’ as UK executives struggle to access and use relevant...
The World Broadband Association (WBBA) has published Technical Recommendations for networking...
Ransomware and phishing were also highlighted as serious concerns by CTOs.
Public sector organizations recognize the potential of AI for enhancing decision making, improving...
Latest Video

Hybrid working 2.0 is here – don’t panic!

Neil Patel, Director, European Marketing & Business Development, and Alan Jones, Consumer Solutions & Marketing Manager, UK&I, both at D-Link Europe Ltd, discuss the practicalities of hybrid working, with particular reference to ways in which the home office can be upgraded to ensure an optimised, secure IT environment which, in turn, will lead to an optimised employee experience.

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