Acronis adds partner specialisation

Acronis has announced its new global partner programme strategy with the introduction of Partner Programme Specialties & Certifications for specific high growth segments within its portfolio of solutions. The aim is to create and build a select number of solution expert partners who can tap into high growth markets focusing on predefined themes including Mobile File Management (MFM), Virtualisation, and Cloud.

The new specialist focus areas within the partner programme will sit of top of the Acronis Partner Levels: Authorised, Silver, Gold or Platinum. For each high growth specialist category, Acronis will run a partner recruitment, enablement and demand generation campaigns to showcase partners’ expertise and aggressively optimise the opportunities in these key market segments.

Acronis Mobile File Management solution training and certification
‘Acronis Mobility Specialist’ will be the first competency area to be launched in Acronis’ ongoing commitment to offering secure file synchronisation and sharing solutions that allow enterprises to provide anytime, anywhere secure file access across multiple platforms and mobile devices. This presents a huge business opportunity for the Acronis channel partners to clearly identify their expertise to reach new markets and open new revenue streams in some of the fastest growing markets. The next Specialist solution competency areas will be Virtualisation and Cloud. Themes for 2014 will be announced later on this year.

IDC Analyst Laura DuBois said, “Applying Acronis’ strong heritage of providing easy-to-use backup and recovery technologies for any type of IT environment to the enterprise social collaboration market, gives enterprises a way to not only protect data, but also enable secure and centralised corporate file sharing, access and synchronisation. When combined with the demands for storage optimisation, Acronis is significantly expanding its offering to prepare organisations for the third platform of computing, which is built on cloud services, mobile workers, social business and Big Data.”
Business partners interested in selling Acronis’ mobility solutions, including mobilEcho® and activEcho®, start by participating in an online training exam to become recognised as “Acronis Mobility Specialists”. Every Acronis Mobility Specialist will have access to an Acronis® mobility partner account manager and an authorised mobility distributor to support the reseller in their Mobility transactions. Acronis Mobility Specialists will also receive free Acronis® Mobility Solutions Not-for-Resale (NFR) licenses, deal registration protection, free online support and many other privileges, such as discounts, promotions, configuration tools and ready-to-use demand generation kits which are available through the Acronis Partner Portal.