CDNetworks expands in Brazil

CDNetworks has opened a new point of presence (PoP) in Rio de Janeiro just in time for the FIFA World Cup™ soccer tournament in 2014, when 600,000 fans will travel to the 12 Brazilian host cities in the self proclaimed “land of soccer.” Travel related companies can ensure their websites are available and fast when Brazilians and foreign consumers are researching and booking packages, flights, and hotels. This new PoP joins CDNetworks’ PoPs in São Paulo, Argentina, Chile, and Columbia for more coverage in South America than any other CDN.

“The Rio de Janeiro and São Paulo PoPs help Brazilian-based companies reach the rest of the world and global customers reach Brazil’s growing internet population with high performing websites,” said Jeff Kim, President & COO, CDNetworks. “CDNetworks accelerates the public internet throughout the world, decreasing the load time of a website hosted in London for instance, from potentially 10-15 seconds in Brazil down to two seconds. This ensures your customers stay on your site and don’t abandon you for the competition. The same goes for Brazilian websites reaching Europe, South Africa, New Zealand, and the US.”

According to the Brazilian Tourism Board (Embratur), foreign tourists will spend $35 million and Brazilian tourists will spend $86 million this year, during the FIFA 2013 Confederations. And, the 2014 World Cup will be even bigger, so it’s important for your website to perform well in Brazil.
Another good market indicator is Brazil’s internet usage more than doubling in the past three years from 38 million to 88 million online users. Brazil has a massive potential for ecommerce growth with internet penetration at only about 45% of the close to 200 million in population. According to the global payments consultancy WorldPay, buyers in Brazil spend 27% of their disposable income online, compared to a worldwide average of 22%. Online travel bookings in Brazil make up a third of ecommerce sales, reaching $5.42 billion in 2012 (European Travel Commission). Now, Brazilians have faster access to ecommerce, travel, financial, and gaming websites as well as cloud applications.

Jeff Kim added, “CDNetworks’ continued expansion in South America helps our customers reach the fastest growing, and sometimes hardest to reach, markets. Brazil is part of the BRIC (Brazil, Russia, India, and China) highest growth, emerging markets. CDNetworks has more PoPs in BRIC countries than any other CDN.”