Integrating mobile eCommerce

Retail sales originating from mobile devices are continuing to grow, with recent buying patterns on the run up to `Black Friday’ and `Cyber Monday’ showing – at Amazon at least – increasing levels of purchases being made late at night from tablets and smartphones. This trend has prompted business software developer, m-hance, to add to its range of mobile business solutions range Web Connect, a mobile eCommerce solution which can be implemented on-premise or as a hosted cloud application.

This can be seamlessly with m-hance’s core accounting, inventory and sales management solutions, which provide businesses with integrated eProcurement, expenses, document management, sales management and enterprise collaboration applications. It is designed to help businesses attract new customers and retain existing ones by selling their products online in a tailored catalogue optimised for desktop, mobile and tablet devices.

The solution accommodates payments via PayPal and credit cards, from multiple currencies and languages, and automatically transfers this information into m-hance’s finance system to reduce inefficient manual processes. It also reduces the cost of handling complaints through improved order accuracy.

“The benefits of businesses selling products online are eroded if their stock system is not connected to their website and they are manually processing orders, which is frustrating for them and their customers,” said Mark Thompson, CEO of m-hance. “Web Connect solves these issues by providing a fully-integrated, mobile eCommerce solution that reduces inefficient administration processes, maximises sales revenues and increases customer acquisition and satisfaction levels.”

Web Connect is a scalable, out-of-the-box solution which enables businesses to manage a detailed product catalogue with support for product variants and differential customer pricing. Businesses can sell by quantity, weights and measures, and provide promotion-based and discounted offers with cross-selling incentives.

It also features a `my account’ area to enhance the customer experience. Here, customers can access and edit their information, in addition to viewing their purchase history.

As well as boosting online efficiency, Web Connect is a powerful marketing and selling platform which assists businesses to attract new customers. The solution’s search engine automatically feeds product pricing, ratings and reviews directly to Google, allowing businesses to drive traffic towards their mobile-ready site.

The company expects this to allow users to save significant time and costs by automating manual sales order and payment processes in a single, integrated system. It utilises the latest mobile technology which has been specifically designed to work on all platforms including tablets and smartphones, offering businesses the opportunity to tab into the trend already exploited by Amazon by allowing customers to place orders wherever they are, 24 hours a day.