Gemalto launches Identity-as-a-Service

Gemalto (introduces CloudEntr, the new service aimed at helping enterprises manage user identities while enabling secure single-sign-on (SSO) access to web-based applications.

CloudEntr allows users to gain convenient access to all their web-based applications by authenticating just once with a unique log-in credential. With CloudEntr businesses are also able to smoothly transition from weak user-selected passwords to stronger protection, through complex passwords that don’t need to be remembered or two-factor authentication capabilities, including mobile one-time-passwords (OTP).

With a potential of 330 million(1) professional users in the US and Europe alone, Gemalto’s new Identity-as-a-Service (IDaaS) offer enables cost-effective and speedy deployment of advanced web-based strong authentication for businesses looking to manage employees’ access identities. CloudEntr’s scalability and frictionless technology offers companies a self-serve approach that easily interfaces with existing IT systems. CloudEntr introduces users to an optimal balance of convenience and security while being universally compatible with mobile technology for anytime, anywhere access to web-based applications.

Any business user of any business size can benefit from adopting a cloud-based solution like CloudEntr, whether an IT manager or an employee seeking to increase the level of protection when accessing online services. Gemalto’s solution allows IT managers to reduce time spent and gain visibility on account provisioning, enforcing password policy and better handling overall password related support services. CloudEntr provides an easy way to assign or remove employee access to business applications that saves significant time and enhances business continuity when organizational or workflow changes take place.

"CloudEntr enables businesses to better manage how employees are accessing web-based business applications for a more efficient IT management, as well as offering users a multi-channel and convenient way to benefit from password best-practices," said François Lasnier, Senior Vice President of Identity and Access. "This new IDaaS offer from Gemalto capitalizes on more than 30 years of experience in digital security, and our long-standing history of enabling trusted services for enterprises and governments."