Rackspace launches Digital Services practice

Rackspace® Hosting is launching a new practice focusing on digital marketing infrastructure and application hosting needs. Rackspace Digital delivers expertise to help companies more effectively engage with customers via a website, portal/extranet, mobile app or online store.
By working hand-in-hand with software platforms and system integrators, Rackspace Digital provides the reliable, fully managed service to help ensure the customer’s brand is never compromised. Through Fanatical Support®, customers receive specialised expertise to help architect and deliver a highly performant, scalable and reliable solution, on top of Rackspace’s unique hybrid cloud platform. The result is enhanced website performance and reliability for leading brands in the consumer retail market as an ongoing service that scales to meet the demands of their high-traffic web events.

Rackspace Digital’s dedicated team specialises in support for web content management systems (WCMS), e-commerce solutions and mobile services, while offering advice based on years of working with demanding workloads for the world’s top digital agencies. For three consecutive years, Rackspace has been named the #1 hosting provider for the Internet Retailer 1000.

“As a company of specialists, Rackspace provides hybrid cloud solutions to achieve the best fit for each customer’s specific workloads. The depth of our experience with ecommerce, digital marketing, and content management — coupled with our Fanatical Support —makes us the partner of choice for global brands looking to strengthen their digital efforts," said Taylor Rhodes, president of Rackspace. “Most other cloud providers are generalists, offering solutions for a broad audience, while significantly limiting the value they deliver to customers with unique business needs.”

According to a Forrester* survey, e-commerce platforms, web content management systems and mobile platforms are listed among technology investment priorities for e-business and channel strategy professionals in the coming year.

Through its experience in leading digital platforms, Rackspace Digital provides customers with best practices, architecture guidance and support in the following areas:
• Web content management systems – Provides application and infrastructure hosting expertise for leading WCMS platforms, empowering users to deliver consistent, responsive, and reliable online experiences to customers. This includes WordPress, Drupal, Sitecore, Adobe Experience Manager (AEM) and Ektron.
• E-commerce solutions – Using open, hybrid cloud infrastructure and services for building secure, scalable and highly available e-commerce stores for extending, enhancing and increasing online revenue via Magento, Oracle Commerce, Hybris or Intershop.
• Mobile services – Delivers flexible, mobile application hosting infrastructure and application platform hosting expertise to empower users to develop highly scalable, reliable mobile services for customers using Node.js, FeedHenry and MutualMobile.
• Critical Application Services – With up to a 100 percent uptime guarantee and backed by an aggressive service level agreement, Critical Application Services will initially be available for specific mission critical applications on Adobe AEM (CQ) and Oracle ATG, with more to follow.

“Our clients count on us to enable world-class digital experiences,” Paolo Yuvienco, global chief technology officer, DigitasLBi, said. “In turn, we count on Rackspace’s unique expertise and track record to work hand in hand with us to complete complex projects and to meet or exceed client expectations.”

"We know we can rely on Rackspace through the entire hosting lifecycle of our campaigns – from architecting to execution to their Fanatical Support,” Mohammad Wasim, global infrastructure lead at Sapient said.