Dell bolsters Bango’s booming business

Dell has announced that Bango, provider of mobile payment for the world’s largest app stores, has selected Dell to deploy an end-to-end IT infrastructure including Dell server, storage and networking solutions that will underpin the company’s triple digit growth. The next generation platform will allow Bango to power mobile payments and analytics as it expands its app store reach and drives into new markets.

Millions of Users Making Billions of Queries
Bango’s pervasive presence across the web creates a platform effect for partners, identifying hundreds of millions of users and allowing them to offer frictionless payment for digital content. Global leaders plugging into Bango include Amazon, BlackBerry World, Facebook, Firefox Marketplace, Google Play, Windows Phone Store and major mobile brands including CNN, Cartoon Network and EA Mobile. At present, Bango logs 200,000 payment transactions per day and two billion analytics queries per month. These numbers are only set to increase as the company expands into emerging markets.

With future growth in mind, Bango were looking for an IT partner to help them ensure they could get the right data in the right place at the right time, while scaling rapidly. Following an evaluation of top vendors including HP and NetApp, Bango chose Dell due to its proven roadmap, sound financial footing and reliability. David Keeling, Chief Operating Officer at Bango, explained: “The Dell account team spent time understanding our business to ensure that we received a solid IT foundation tailored for our customers. The new infrastructure is more resilient and provides service scale to underpin our growth. With this infrastructure we’ll be able to expand to handle the needs of new clients in new markets.”

Lowering Latency and Improving Response times
The IT infrastructure selected consists of a Dell Compellent Flash Optimised solution, Dell Networking S-series managed switches, and Dell PowerEdge R620 servers. The combination of these solutions allowed Bango to find the right balance of remote management, power efficiency, and scalability to deliver improved overall IT performance and lower latency times for customers by providing faster response times across the board. This is crucial for Bango’s customers as users and consumers expect an extremely quick process when purchasing digital content and a delay may result in loss of business.

Aisling Keegan, executive director and general manager, Preferred Accounts, Dell UK, noted the importance of a close working relationship in delivering end goals: “Working as a team to provide a joined-up end-to-end solution is a powerful differentiator over our competition. From planning through to implementation, Bango’s needs were central to all decisions, ensuring their business aims were fulfilled in an exacting and timely fashion. This personalised service is what keeps our customers coming back to us time and time again.”

This deployment is part of a structured data centre strategy which involves rolling out additional data centres to manage the company’s growth. Bango will continue to work with Dell to get new sites up and running, with the help of Dell ProSupport and Dell Financial Services, and expects this deployment to be fully complete by June 2014.