World Cup causes susbtantial traffic growth

With the FIFA World Cup 2014 set to begin on Thursday (June 12), tens of millions of people are expected to view games and/or highlights via the Internet. Video streaming and IP broadcast of the World Cup is anticipated to generate 4.3 exabytes of Internet traffic, which is three times the amount of monthly traffic generated by (this year’s World Cup host city). In addition, Internet traffic generated by the 60,000 people in a stadium and traveling to games is forecast to surpass the average busy-hour traffic** from all 94 million smartphones in Brazil.

To place the World Cup in context, global IP traffic is expected to reach 132 exabytes per month by 2018, which is the equivalent to:
· 8.8 billion screens streaming the FIFA World Cup final game in Ultra-HD/4K at the same time;
· 5.5 billion people binge-watching “Game of Thrones” Season 4 via video-on-demand in HD or 1.5 billion watching in Ultra-HD/4K;
· The season 3 premier of “House of Cards” streaming in Ultra-HD/4K on 24 billion screens at the same time;
· 940 quadrillion text messages; and
· 4.5 trillion YouTube clips.

The composition of IP traffic will shift dramatically in the coming years. By 2018, the majority of traffic will originate from devices other than personal computers (PCs) for the first time. Wi-Fi traffic will exceed wired traffic for the first time, and high-definition (HD) video will generate more traffic than standard-definition video.
The Internet of Everything is also gaining momentum, and there will be nearly as many machine-to-machine (M2M) modules as there are people by 2018. For example, smart cars will have nearly four M2M connections per car.

This updated Cisco VNI Forecast includes global fixed IP traffic growth and service adoption trends. This complements the Cisco VNI Global Mobile Data Traffic Forecast released earlier this year.

Key Findings: Global Traffic Projections and Service Adoption Drivers
1) IP Traffic
· Mobile and portable devices other than PCs will drive the majority of traffic by 2018. In 2013, 33 percent of IP traffic originated with non-PC devices. However, by 2018, the non-PC share of IP traffic will grow to 57 percent. PC-originated traffic will grow at a 10-percent compound annual growth rate (CAGR), while other devices/connections will have higher traffic growth rates over the forecast period -- including TVs (18 percent), tablets (74 percent), smartphones (64 percent) and M2M modules (84 percent).
· Busy-hour Internet traffic is increasing faster than average Internet traffic. Busy-hour Internet traffic increased 32 percent in 2013, compared to 25-percent growth in average Internet traffic.
· Traffic originating in metro networks surpassed traffic traversing long-haul links in 2013. Metro traffic will grow nearly twice as fast as long-haul traffic from 2013 to 2018. This growth is due in part to content delivery networks, which will carry more than half of Internet traffic by 2018.

2) IP Video
· IP video will be 79 percent of all IP traffic by 2018, up from 66 percent in 2013.
· Ultra HD video will account for 11 percent of IP video traffic by 2018, up from 0.1 percent in 2013. HD video will account for 52 percent of IP video traffic by 2018 (up from 36 percent), and SD will account for the remaining 37 percent (down from 64 percent).

3) IP Traffic by Access Type
· Wi-Fi and mobile-connected devices will generate 61 percent of IP traffic by 2018. Wi-Fi will be 49 percent, and cellular will be 12 percent. Fixed traffic will be only 39 percent of total Internet traffic by 2018. In comparison, Wi-Fi was 41 percent; cellular was 3 percent; and fixed was 56 percent in 2013.
· Wi-Fi and mobile-connected devices will generate 76 percent of Internet traffic by 2018. Wi-Fi will be 61 percent, and cellular will be 15 percent. Fixed traffic will be only 24 percent of total Internet traffic by 2018. In comparison, Wi-Fi was 55 percent; cellular was 4 percent; and fixed was 41 percent.

4) Devices/Connections
· There will be 2.7 networked devices/connections globally per capita by 2018, up from 1.7 per capita in 2013.
· There will be 7.3 billion M2M connections globally, or nearly one M2M connection per capita, based on a 7.6 billon population by 2018.
· There will be 10 billion IPv6-capable fixed and mobile devices in 2018, up from 2 billion in 2013.

5) Increasing Broadband Speeds
· Global broadband speeds will reach 42 Mbps by 2018, up from 16 Mbps at the end of 2013.
· The majority of broadband connections, estimated at 55 percent, will be faster than 10 Mbps by 2018. Average broadband speeds in Japan and South Korea will approach 100 Mbps by the end of 2018.

6) Advanced Service Adoption
· Online video will be the fastest-growing residential internet service with a CAGR of 10 percent from 2013-2018, growing from 1.2 billion users to 1.9 billion users by 2018.
· Mobile location-based service (LBS) will be the fastest growing consumer mobile service with a CAGR of 36 percent from 2013 to 2018, growing from 236 million users in 2013 to more than 1 billion users by 2018.
· Desktop and personal videoconferencing will be the fastest-growing business Internet service with a CAGR of 45 percent from 2013 to 2018, growing from 37 million users in 2013 to 238 million users by 2018.

Key Regional & Country Growth Projections
· The Asia-Pacific (APAC) region will generate the most IP traffic by 2018, with 47.6 exabytes per month. With the world’s largest population and the most devices/connections, APAC’s increased network usage will maintain its position as the top traffic-generating region through 2018.
· The Middle East and Africa (MEA) region will continue to be the fastest-growing IP traffic region from 2013 – 2018 with five-fold growth and a 38-percent CAGR.
· By 2018, the highest traffic-generating countries will be the United States with 37 exabytes per month and China with 18 exabytes per month.
· The countries with the fastest IP traffic growth will be India with a 39-percent CAGR from 2013 to 2018, followed by Indonesia with a 37-percent CAGR.
Cisco VNI Forecast Implications for Service Providers
· Service provider networks must adapt to the increasing number of devices, such as tablets, smartphones and M2M connections, that will need to be authenticated to gain access to fixed/mobile networks with enhanced security and intelligence required.
· The evolution of advanced video services, such as HD/ultra HD video, may create new bandwidth and scalability requirements for service providers. Residential, business and mobile consumers continue to have strong demand for advanced video services across all network and device types with quality of service, convenience, and price as key factors for success.
· Continued business video adoption, such as HD and web-based video conferencing and business VoD may prompt greater growth in network virtualization and leveraging the Internet for video transmission with network ramifications for service providers and over-the-top providers.
· 4G network growth and service adoption may grow faster as mobile users continue to demand similar service and content experiences from their fixed and mobile networks.
· IP networks must be intelligent and flexible enough to support the constant introduction of new/updated applications for fixed and mobile networks. Many service providers are actively collaborating with application developers to differentiate their services.