According to the report – Green Mobile: The Complete Guide to Vendor Strategies & Future Prospects 2014-2019 – there is low consumer awareness of renewable energy and sustainable habits in these markets. It is down to vendors to take the lead in making energy companies provide more green electricity for both industry and consumers.
Companies’ Behaviour Can Lead Consumers Forward
The report also notes that where ICT companies have insisted on renewable energy from their grids, energy companies have offered to expand renewable supply to other consumers. It claims that more a widespread adoption of this approach could help lower supplier emissions within the mobile arena.
Companies can have a more direct impact on user emissions by making energy efficient components and apps standard for their devices. This will also have the beneficial effect of prolonging battery life, which has long been a consumer pain point in device use.
Green Business is Good Business
Additionally, the report argues that with eco-ratings playing a larger part in product evaluations, the business imperatives for sustainability are impossible to ignore.
Other key findings include:
· Phone design has a large impact on recyclability, as certain design features make recycling uneconomical. Vendors must plan for end of device life to ensure they do not exacerbate the growing e-waste problem.
· Supply chain emissions still remain a huge problem for the industry. If suppliers can be incentivised to change now, the industry could save a potential 57.8 megatonnes in GHG emissions by 2019.
The white paper, ‘How Green Is My Mobile?’ is available for download from the Juniper website together with full details of the report and the attendant Interactive Forecast Excel (IFxl).
