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Campbell joins the Riverbed® team with more than 20 years of experience in developing emerging markets and penetrating developed markets in enterprise software and management solutions. Alongside stakeholder and investor management, he has also built and led top performing, global sales, operations and management teams, including Cura Software Solutions, Carbon Systems and Logicalis.
As Regional Vice President of UK and South Africa at Riverbed, Campbell will be responsible for growing and developing the Riverbed business presence in these regions whilst driving the company’s go-to-market strategy within the Riverbed® Application Performance Platform: Riverbed® SteelFusion®, Riverbed® Granite®, Riverbed® Stingray™ and Riverbed® Performance Management.
“Karl will be a valuable addition to the Riverbed team with his in-depth understanding of developing markets and strategic business planning and marketing,” said Willem Hendrickx, senior vice president of sales EMEA, at Riverbed. “After crossing the billion pound annual revenue mark in 2013, we are eager to expand further to a multi-platform provider, where we can offer even greater value to our customers as we present new revenue opportunities for Riverbed and our partners – we’re confident that Karl is the ideal candidate for this role.”
Speaking about the opportunity, Karl Campbell commented: “I’m looking forward to this new role. With the valuable experience I’ve gained over the years, from M&D and new business development, to enterprise software and telecommunications, I’m eager to apply this knowledge to a fast growth and increasingly fundamental market to enterprise business. We’re currently in a world where application performance equals business performance, and Riverbed offers the most complete platform which enables organisations to embrace location-independent computing. As a result, business objectives are able to drive how applications and data are delivered, without technical constraints. With IT spend growing fast in the UK and South Africa, these markets are the perfect target for growth from Riverbed.”
Prior to joining Riverbed, Campbell was CEO of Cura Software Solutions for 5 years in Singapore. He has also worked as EMEA MD for CarbonSystems and Regional MD EMEA at Progress Software.
Throughout his career, Campbell has thrived in leadership roles and continued to successfully lead teams into new business opportunities. He has a proven track record of executing aggressive M&A, internal growth, change management and business turnaround initiatives.
