Zynstra’s expansion into North America comes on the heels of great success abroad, where the U.K. company has already gained significant momentum with its innovative hybrid IT solution. Sold 100 percent indirectly through channel partners, Zynstra’s Cloud-Managed Server Appliances leverage the best of on-premises IT with the best of the cloud — sold as a service for SMBs. The solution can be designed, installed and put in production quickly, and is managed by the partner.
“Zynstra's Cloud Managed Server Appliances enable SMBs to quickly exploit some of the economic advantages of hybrid cloud operations at a very reasonable cost. Its channel strategy means that SMB customers are served with industry-specific expertise, something they always prefer,” said Carl Lehmann, research manager, Enterprise Architecture, Integration & Business Process Management, The 451 Group. “Zynstra does the heavy lifting, making the hybrid cloud work. Its channel partners can then focus on their offerings and SMB customers rather than the underlying IT infrastructure and services required for delivery. All in all, it's a compelling argument for the SMB end user and the channel partners that serve them.”
The availability of Zynstra’s hybrid IT solution in North America fills an immediate need for many SMBs that are grappling with the impending end of support for Windows Server 2003. Until now, their options were more limited: do nothing and risk security breaches and regulatory non-compliance; upgrade their on-premises server and OS at capex cost; or move everything to the public cloud, a choice that the vast majority of SMBs will not make for practical reasons and due to concerns for security, performance and control. Zynstra’s hybrid IT solution introduces a fourth option, whereby SMBs can affordably refresh their IT infrastructure on an opex basis while also positioning themselves for the future. Ultimately, with Zynstra, SMBs can face the Windows Server 2003 end of support with confidence.
Zynstra is led by a group of seasoned entrepreneurs with a strong track record of turning high-technology concepts into solutions that deliver value on a global basis. To help round out its U.S. presence, Zynstra also hired Andrew Morlidge as vice president of Business Development, Americas. Morlidge has more than two decades of experience in sales management, global account management, channel sales and business development working at marquee-name organisations. Most recently, Morlidge served as sr. director, HP Alliance at Microsoft. During his 14-year tenure there, he also held positions as Cisco Alliance director and sales manager, among others.
“The exploding hybrid cloud market, the timing of the Windows Server 2003 end of support and SMBs’ unmet need for affordable hybrid IT make now the optimal time for Zynstra to find success in the North American market,” said Nick East, CEO, Zynstra. “We are only beginning to realise the full potential of Zynstra, and expect this move to generate additional growth as word of our innovation spreads."
