tray.io announces $2.2m series seed funding

tray.io, the company that makes connecting software services a breeze, has closed a $2.2 million Series Seed round of funding. The funding round was led by True Ventures, with participation from Redpoint Ventures and Angelpad. This fresh round of financing follows an initial $600,000 raised from Passion Capital, Ballpark Ventures, Firestartr, Andy Mcloughlin, Tom Hulme, ustwo founders Mills & Sinx, FIG and Richard Fearn. tray.io will use the new funds to launch and scale their state-of-the-art cloud integration platform.

“Our goal is to provide the platform for connecting the disparate services we use every day,” said Rich Waldron, CEO and co-founder of tray.io. “The continued explosion of the API space provides an exciting opportunity to supercharge the way we work.”

?tray.io's platform is built to streamline the way software is connected. Companies spend $500 billion per year tackling integrations, principally by writing expensive non-scalable custom applications restricted to internal use.

The tray.io service quickly familiarises users with a fast and cost-effective means to build, test and deploy integrations between software services.tray.io's drag and drop editor means integrations can be built in minutes rather than days, while remaining fully extendible in major programming languages.

This innovative approach to connectivity offers the first true integration marketplace, bringing together developers and consumers within a single platform. With a strong emphasis on openness, tray.io will deliver the first self-serve platform that supports the development of advanced integrations with a simple method of consumption, a challenge that has divided legacy integration solutions.

The tray.io platform provides the ability to connect any service, cloud or on-premise, and pre-build integrations that can be run without the need of any technical knowledge. This breakthrough in the integration market will unlock the potential of APIs for businesses and individuals worldwide.

“The tray.io team has impressed us with their entrepreneurial knowhow and deep technical abilities,' said Puneet Agarwal, a partner at True Ventures. 'Their platform makes it incredibly simple to visually build integrations between services, allowing companies to focus more on delivering a great experience to their customers.” 

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