Larato will work with CIF and its other members to advocate the credible and certifiable sale, adoption and use of Cloud-based services by businesses and individuals. Larato is the first business development consultancy to join CIF offering its clients a range of services from sales enablement, market development, customer advisory boards and bid support in the ICT sector.
Helping IT and communications resellers develop their businesses by bridging the gap between the interests of buyers and sellers puts Larato in a key position to advise the supply chain on the channel opportunities presented by Cloud.
However, as Larato’s MD Lucy Green explained, joining CIF presents the organisation with an opportunity to enhance its expertise beyond its immediate reach: “It is essential that we’re on top of recent developments in the Cloud industry. Given CIF provides one of the most important and detailed industry recognised sources of data when it comes to Cloud trends, it became an imperative for us to join.
“With its help, we will be better-equipped to gather industry insights and advise on current issues, such as how to ward against threats to data protection and how Cloud is playing a critical role in Digital Transformation. This intelligence is valuable to Larato because it helps us provide better advice to businesses on a daily basis about the fast-changing issues and challenges in the market. It also strengthens our position as a leading expert in the field.”
Alex Hilton, CEO of CIF, commented: “Cloud is being adopted faster than ever which means CIF membership is appealing to a broader set of specialist businesses such as Larato. As the leading industry body, it’s important to CIF that their needs are represented. Knowing how to get the most from the Cloud should not be limited to a select few. The growing nature of the industry is defined in part by focused, effective consultancies like Larato, and so do our best to welcome smaller organisations, which enrich the diversity and openness of the Cloud space, which continues to be core to its success.”
