OpenX selects Zayo for data centre expansion

OpenX, a global leader in creating programmatic advertising marketplaces, has selected Zayo Group Holdings to expand its data centre footprint to support the growing volume of transactions on its OpenX Ad Exchange. The OpenX Ad Exchange facilitates trillions of transactions yearly for the company’s more than 1,000 publisher clients worldwide.

As the digital advertising industry has evolved over the past decade, publishers, app developers and marketers are increasingly adopting programmatic advertising to facilitate targeted campaigns across all screens and formats. Ad tech companies have significant infrastructure requirements that range from high-performance connectivity to colocation and cloud solutions. Given its interconnect-rich data centre portfolio and extensive fibre network, Zayo is well positioned to target the ad tech ecosystem. In OpenX’s case, the company will further utilise Zayo’s high-performance communications infrastructure to support current and future growth.

 

OpenX currently has a dense colocation footprint in Zayo’s Ashburn, Virginia and Oak Brook, Illinois data centres. Under the terms of the new three-year agreement, OpenX will expand colocation in both facilities. Zayo acquired these data centres as part of the Latisys acquisition last year and continues to leverage these assets to drive colocation and cloud growth.

 

“Zayo’s multi-site portfolio and ability to support high-power density loads helped us win OpenX’s business,” said Greg Friedman, executive vice president, Colocation and Cloud Infrastructure at Zayo. “As we move forward, we’ll work closely with OpenX to potentially leverage other Zayo products and capabilities, including private cloud services, network connectivity and our ‘edge’ colocation facilities, designed to manage latency and performance abilities to the highest standard.”

 

Shane Garoutte, vice president, technology operations at OpenX, said, “Zayo continues to be a valuable partner for OpenX. Zayo has proven to be adaptable to the needs of our business while offering a competitive price compared to other providers, making the decision to expand our use of their platform an easy one.”

 

Businesses are increasingly scrutinising their data hosting choices due to trust and regulatory...
Clumio Backtrack offers rapid, precise data recovery for DynamoDB, enhancing resilience for...
NinjaOne unveils its automated endpoint management platform on Google Cloud Marketplace, enhancing...
Tintri's VMstore is setting new standards in data management for Kubernetes, with significant...
The Optical Transport market is set to recover by 2025, driven by AI and cloud data center demands.
Civo introduces relaxAI API, offering UK organizations cost-effective and compliant generative AI...
Qodea Ltd. has acquired Beyond to enhance its presence in North America and support global clients...
LINX teams up with Megaport to enhance cloud connectivity for its members, offering seamless access...