It’s not about the Data…

didici has developed a new platform that provides a cost-effective solution for any business struggling to make sense of their data. Recognising that data is typically collected from disconnected sources, held in different places and not always easily accessible, didici seamlessly stream and integrate all data into one central platform. This enables a business to quickly see which aspects of their operations require immediate focus.

didici’s founder Tony Brookes explains: “We’ve spoken with numerous retailers and operators who have highlighted their frustrations at having their data in so many different places. Being able to look at many different data sets overlaid with each other - as a means to get a better understanding of their business and to avoid inadvertently getting misled by headline numbers - is something they’re very keen to invest in.”

Not everyone has core skills in reading and interpreting data, so didici’s platform visualises data in an engaging way. didici empowers everyone in an organisation - from the boardroom to the shop floor - to make better decisions with real time business insight and analytics which are easily accessible via any mobile device, tablet or laptop. The platform rapidly illustrates and conveys key messages, enabling operators to quickly understand where their own opportunities for improvement lie. Head office teams receive a strategic picture of business performance and actionable insights to improve strategic financial and HR decisions.

Competing on price only goes so far. Business focus inevitably turns to maximising operational efficiencies and margins. Through identifying what a business needs to focus on first, the didici platform enables swift action to address issues and implement improvements.

As Tony Brookes confirms: “We want to reduce the time it takes operators to understand how their areas of responsibility are performing and help give them better direction on where their focus can deliver the most impact. Our ‘Outlier’ identification helps operators to find often hidden insights without either specifically knowing what to look for, or typically spending days or weeks analysing every piece of data.”

Knowing where to focus is crucial. Making even marginal improvements of .25% and .5%, can be like hunting for a needle in a haystack. didici’s unique ‘Outlier’ approach helps businesses identify these ‘needles in haystacks’ and where their greatest opportunities for improvement lie through the use of machine learning and artificial intelligence. didici will identify opportunities to increase efficiency, maximise productivity and improve profitability in order to stay ahead of the competition.

didici understand businesses are at different stages of their data analytics journeys. For many, simply being able to see all their data in one place will make a significant improvement to their operational capabilities. Some will want to go further and understand what the future might hold. In response, didici has integrated predictive analytics, along with a - What if? - ROI calculator capability that enables operators to test their ideas so they can then act with confidence.

For Tony Brookes the didici commitment is clear: “Our aim is to support businesses of any size on their data journeys, from accessing all their data in one place - through to using predictive and eventually prescriptive analytics to improve their business.” He concludes: “We believe that no matter what business you’re in, everyone has the same overarching objective of seeing customers returning more frequently, spending more money, and recommending the experience to their friends and family; all underscored by efficient and profitable operations. For didici, it’s not about the data, it’s about your business.”