Matalan chooses ContentSquare to enable omnichannel strategy

Matalan has chosen ContentSquare's industry-leading user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

  • 5 years ago Posted in
ContentSquare’s easy-to-understand visual tools will allow Matalan to understand digital behaviour online, capturing each interaction on every page and displaying it in a simple, visual format - making it highly accessible, even for non-technical teams. Insights from ContentSquare will help Matalan better prioritise its testing strategy and remove frustration throughout the purchase funnel, saving time, reducing reliance on technical teams, and ultimately increasing revenue and conversion.

Paul Hornby, Director of eCommerce at Matalan, said: “We were attracted to ContentSquare because we weren’t getting enough actionable insight from our existing tools. Having ContentSquare means we can now access qualitative behavioural data at a quantitative scale, and enabling access to that data across our digital teams. Before ContentSquare, we generated lots of data, but not much actionable insight.

“Today, I see ContentSquare adding value to everything from understanding the ROI of marketing content, to finding problems and opportunities to test, to analysing the checkout funnel. ContentSquare will allow us to surface actionable insight at speed and at scale, across web and mobile, which will help us transform the experience we provide visitors.”


Duncan Keene, UK Managing Director, ContentSquare, concluded: “We’re delighted to be working with the team at Matalan. They saw the power of UX analytics KPIs, (including metrics such as hesitation rate, click recurrence and scroll depth) and how these could help deliver granular feedback on how a product performs. We’re excited to be part of Matalan’s omnichannel strategy and can’t wait to see what they can do with the insights they find.’’
Research unveils data-driven, condition-based device refresh approach, supported by...
Gartner, Inc. predicts that through 2027, Fortune 500 companies will shift $500 billion from energy...
2025 will see UK businesses undertake a major shake up of their IT and data practices, new research...
Study sees UK businesses placed lowest of ten countries for multi-year sustainability planning,...
70% of UK decision-makers place strong trust in AI technologies, but the vast majority (83%) are...
Software AG has found that half of all employees are using Shadow AI (i.e. non-company issued AI...
AVEVA has partnered with Vulcan Energy Resources and Oxford Quantum Circuits to advance business...
More than three quarters of businesses believe technology is essential for achieving global...