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“Technology and platform providers need to pool their collective expertise to deliver the performance demanded by ADAS and autonomous driving platforms,” said Kris Baxter, vice president of marketing for Micron’s Embedded Business Unit. “Our collaboration with Mobileye will draw upon our strong heritage of being a leading provider of automotive memory solutions and contribute to further development of Mobileye’s ADAS platform for autonomous cars up to Level 5.”
Autonomous cars are dependent on various sensor technologies, including vision, LiDAR and radar, that generate vast amounts of data while sensing and classifying the vehicle’s environment. Fast processing of the gathered data is essential for ADAS to be able to act at speeds that are at times even faster than the human driver’s brain. This level of quick decision-making requires memory bandwidth in abundance to achieve the computational and data processing needed by ADAS in self-driving vehicles. In addition, Level 5 autonomous vehicles require enhanced active safety and collision avoidance systems that go beyond currently available features such as automatic emergency braking (AEB) and adaptive cruise control (ACC) to name a few. This increases demand for high-value memory solutions that are capable of meeting the data throughput performance requirements necessary for ADAS.
“Mobileye has progressively developed hardware to overcome the challenges at every new level of autonomous driving, with each generation of the EyeQ being up to eight times more powerful than the previous generation and yet maintaining low-power dissipation,” said Elchanan Rushinek, executive vice president of engineering for Mobileye and vice president of Intel Corporation. “Micron provides the memory expertise and demonstrated ability to deliver the performance and low-power requirements that will support EyeQ5’s ‘supercomputer’ capabilities for Level 5 vehicles.”
