“Our students’ learning experience is the lifeblood of our business, and their success accessing and navigating our e-learning resources directly influences our bottom line,” said Mark Kaplan, Senior Director of IT, BARBRI. “Before Dynatrace, we would often learn of issues for the first time from our students. With Dynatrace’s AI, Davis, continuously watching for anomalies from performance, user experience, or content quality issues, we discover and address issues before students are impacted. This has transformed the way we work, allowing us to switch from reacting to problems to proactively optimizing our students’ experiences.”
Dynatrace® also enables BARBRI teams to understand which learning resources its students are using the most, which tests they frequently struggle with, and where they most often experience site-navigation difficulties. The teams then share these insights with other groups across the organization. As a result, developers can build compelling e-learning experiences and business leaders can keep track of how the company is performing against their core KPIs. These insights also help BARBRI teams identify new opportunities to enhance student satisfaction and further grow the business by increasing adoption of its e-learning resources and creating new services.
“The Session Replay capability is a powerful example of how Dynatrace enables our teams to experience our students’ user journeys first-hand,” said Kaplan. “Now we can play back user sessions in a high-definition, movie-like reproduction. This allows us to reach out to students and guide them through a task if they’re struggling. Our development team loves these capabilities as they provide actionable insights that enable them to fine-tune user experiences in ways that have never been possible before. Our business execs love them because they’ve revolutionized the way we interact with our students to build stronger relationships and continually advance our company. Dynatrace is a real life ‘wow factor’, giving us everything we need to ensure our students are happy and everything is running as it should.”