Thursday, 28th January 2021

Pure Storage expands Pure as-a-Service offerings

New Service Catalog mirrors public cloud experience, increased granularity, lower entry points designed to easily scale.

Pure Storage has introduced expanded Pure as-a-Service offerings, eclipsing current flexible consumption models available from major storage vendors in the market today. Pure’s new Service Catalog is aimed at revolutionizing the industry by publishing transparent pricing for on-premises and hybrid cloud storage delivered as-a-Service - providing customers with true storage investment transparency so they can easily choose the right storage service level for each workload. In addition, Pure is making as-a-Service more accessible by offering lower cost service tiers and converged storage/compute solutions providing a seamless purchasing model for customers.



“IDC predicts that by 2021, 75% of enterprises will recognize the benefits of as-a-service consumption, driving a 3x increase in demand for on-premises infrastructure delivered via flexible/as-a-service solutions. IDC data underscores that the global pandemic has accelerated this shift and enterprises are moving towards as-a-Service models faster than ever, with a desire for more capacity and performance to improve business agility,” said Susan Middleton, Research Director of Flexible Consumption and Financing Strategies for IT Infrastructure at IDC. “In a time of changing business needs, customers want cost transparency, simplicity and operational efficiency, as well as a straightforward on-ramp to the cloud that enables them to preserve capital.”


Pure as-a-Serviceenables customers to optimize every dollar spent and eliminate technical debt, which has never been more important than in the current environment. With Pure as-a-Service, customers only pay for what they use, ensuring organizations don’t over-provision. Unlike other flexible consumption models, only Pure as-a-Service provides the economic benefits of cloud, along with the additional benefits of Evergreen architecture including non-disruptive expansions and maintenance. This provides a subscription to innovation that can last a decade or more, true cloud elasticity, and with the addition of the Service Catalog provides granularity of services along with the transparency that enterprises expect on-premises and in the cloud, raising the standard for future customer requirements. Staying true to Pure's partner centric approach, Pure as-a-Service is delivered 100% via partners.

“Pure as-a-Service has achieved market maturity, having been available for more than two years as the first Storage as-a-Service offering from a major vendor,” said Rob Walters, General Manager, Pure as-a-Service, Pure Storage. “With the new service catalog and expanded offerings, we are once again leading the market in delivering the flexibility and transparency that customers are looking for in subscription services to accelerate their initiatives.”

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