Air IT Group unveils new strategy to enhance UK SMEs' growth

Air IT Group, renowned amongst the UK's leading managed service providers, has launched a new customer-centric strategy and omnichannel service platform, aligning with a brand refresh aimed at equipping small and medium-sized enterprises (SMEs) with optimised technology solutions.

The rebrand signifies the next phase in the evolution of Air IT Group, integrating diverse business technologies and underpinned by automation and cybersecurity to ensure resilience and competitiveness.

Barney Taylor, CEO of Air IT Group, emphatically states, "Our new brand reflects our evolution as an organisation: building a single intelligent technology stack that gives SMEs the platform they need to grow."

Following a period of rapid organic growth and strategic acquisitions, the company has consolidated its expertise. This encompasses cybersecurity, cloud, connectivity, business intelligence, and IT support into a unified strategy centred on providing a seamless, personalised customer experience.

SMEs, which make up the majority of the UK’s business landscape, face challenges due to underutilisation of technology. Despite the recognition of its benefits, less than half adopt it as a core part of their business strategy.

According to Google research, AI-powered tools could potentially unlock productivity, boosting the UK SME sector by an estimated £198bn. Yet, only a quarter of small and medium-sized businesses currently leverage AI.

Air IT Group's new strategy aims to bridge this gap, providing cutting-edge solutions and partnerships, aiding SMEs amidst the evolving technological landscape. They have invested significantly in AI and automation integration, including establishing an omnichannel contact centre, enhancing nationwide customer support.

Lee Johnson, CTO of Air IT Group, emphasises that technology should simplify, not complicate how businesses operate, creating smarter, secure systems to improve customer experiences.

Automation is at the core of their operations. Their automated self-service solution for clients enhances productivity by allowing focus on resolving complex challenges, resulting in notable improvements for customers like England Hockey and Virgin Management.

Harvey Parr from Babington, an apprenticeship provider, expresses satisfaction with Air IT Group’s self-service platform, noting its efficiency in onboarding and off-boarding processes.

Pete Pendlebury, Chief Automation and AI Officer, highlights that they execute over 161 million actions monthly using Robotic Process Automation, enabling their teams to enhance customer experiences through faster service delivery.

Barney Taylor echoes confidence that 2026 will be pivotal for SME technology adoption, focusing on providing the right technology and support to enable SMEs to compete with larger market players.