Arrow Electronics has entered into a strategic partnership with Oaka Studio, aiming to increase support for Microsoft channel partners in the UK. This collaboration merges Arrow's distribution network and ecosystem reach with Oaka Studio's expertise in Microsoft alliances, marketplace strategies, co-sell readiness, and partner growth approaches.
Under the agreement, Oaka Studio will collaborate with Arrow to furnish tailored advisory services, facilitate partner enablement, and amplify go-to-market efforts for those looking to enhance their Microsoft practices. Essentially, this arrangement seeks to streamline the process for channel partners to navigate Microsoft's ever-evolving partnership landscape, aligning them more closely with Microsoft's priorities and unlocking commercial potential.
The partnership emphasises structured governance, clearer market positioning, and more efficient engagement models, all designed to yield stronger outcomes for partners. By combining resources, the two entities offer channel partners enhanced support to adapt and grow amidst the changing Microsoft ecosystem.
Moving forward, the partnership will engage in joint activities to reinforce strategy, enablement, and execution of go-to-market plans throughout 2026. This approach seeks to provide channel partners with the necessary tools and insights to convert Microsoft opportunities into meaningful business results.
Arrow Electronics showcases its commitment to fostering technological advancements by facilitating such collaborations. With a strong foothold in various industries, Arrow continues to deliver solutions that seek to address the evolving needs of its partners and clients.
Oliver Harvey-Jones, director of cloud UK&I at Arrow’s enterprise computing solutions business, said, “Oaka Studio brings deep Microsoft partner expertise and a strong understanding of the challenges channel partners are facing today. This agreement strengthens the support we can offer resellers and MSPs as they look to mature their Microsoft practices and capitalise on new opportunities.”
Lucy Bourne, director at Oaka Studio, stated, “We’re really pleased to formalise this collaboration with Arrow. Arrow plays a critical role in the Microsoft ecosystem, and this agreement allows us to extend practical, hands-on support to channel partners who want to grow with clarity and intent. Our focus is firmly on helping channel partners turn Microsoft opportunity into measurable outcomes.”
As the tech landscape becomes increasingly competitive, alliances like this one between Arrow Electronics and Oaka Studio underscore the importance of collaboration in driving growth in technological pursuits. By combining their strengths, these two companies aim to support channel partners in achieving success within the Microsoft domain.
