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8 Hidden Competitive Advantages That Drive Business Growth in 2025

A true competitive advantage is what separates thriving companies from those struggling to keep pace in today’s demanding marketplace. The businesses that manage to stand out consistently outperform their rivals, capturing both customer loyalty and stronger financial results.

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NEWS
Atos secures key European cybersecurity contract

Atos, a global leader in technology, has been awarded a critical EU cybersecurity services contract worth €326M.

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NEWS
OVHcloud pioneers quantum-enhanced web security

OVHcloud elevates website security with quantum-generated SSL certificates, defining a new standard in cloud innovation.

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WatchGuard introduces FireCloud Total Access

WatchGuard Technologies introduces FireCloud Total Access, bringing Zero Trust and hybrid SASE security to MSPs and lean IT teams.

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Beroe secures $34m to amplify procurement intelligence capabilities

Beroe raises $34 million to enhance its procurement intelligence platform, embracing strategic...

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Arrow Electronics integrates Check Point solutions into ArrowSphere Cloud platform

ArrowSphere Cloud now hosts Check Point solutions, enhancing MSSPs' capabilities in EMEA with...

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NEWS
The transformative rise of GenAI in marketing strategies

GenAI adoption soars as marketers realise its transformative potential in improving efficiency,...

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Cisco sets the stage for quantum networking revolution

Cisco launches pioneering software prototypes to propel quantum networking into real-world...

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NEWS
Nokia and Nscale unite to advance AI infrastructure

Nokia and Nscale have announced a partnership to enhance AI infrastructure globally, integrating...

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NEWS
Schneider Electric promotes Karlton Gray to Director of Channels, UK & Ireland

Karlton Gray ascends to drive collaboration within Schneider Electric's partner ecosystem, focusing...

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NEWS
Ant International collaborates with Google on agentic payments protocol

Ant International joins Google as a launch partner for the Agent Payments Protocol (AP2),...

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Seagate and Acronis forge alliance for effective data archival solutions

Seagate Technology and Acronis collaborate to deliver scalable, secure archival storage solutions,...

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Videos

Assessing the state of the energy industry

Rebecca Scottorn, Partner at L.E.K. Consulting and part of the global Industrials Practice, discusses the company’s recent ‘State of the Energy Industry’ report, providing valuable insights into a range...

Enterprise-grade cybersecurity, simplified for SMEs

Richard Jelbert, CEO of Cyberrock, discusses how, in today’s fast-changing digital landscape, businesses of all sizes face relentless cyber threats often without the dedicated resources or in-house expertise...

nLighten sets new sustainability benchmark

Francesco Marasco, VP Energy Operations and Sustainability, nLighten, explains why the European data centre provider has published the first ICFEn (Integrated Carbon-Free Energy) scores for its facilities,...

Axians and Nokia deliver next-generation networking solutions

Chris Gilmour, CTO of Axians UK, explains how Axians, the ICT brand of VINCI Energies, and Nokia are deepening their strategic collaboration to drive the next phase of communications infrastructure and mobile...

Expert Opinions

The WAN You Want: The Data Centre Magic of Christmas

By Graham Jarvis, Freelance Business and Technology Journalist.

Partner data centres with biodiversity for a sustainable AI era

By David Davies, Associate Director at Arup.

Enecom Enhances Its Enterprise Data Infrastructure with the InfiniBox® Solution for 100% Availability and Cyber Resilient Storage

Infinidat says that Enecom, Inc., an information and communication technology (ICT) services provider primarily serving the Chugoku region in Japan, enhanced its storage infrastructure with multiple...

Why IT and OT recovery strategies must evolve

By Rob Demain, CEO, e2e-Assure.

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