Eric Herzog, Chief Marketing Officer at Infinidat, explains how Generative AI (GenAI) and next-generation data protection are driving new and interesting conversations about what enterprises will do with their storage infrastructure in 2025 to accommodate these significant developments, as part of the company’s Top 5 Storage Trends for 2025: 1) Generative AI: The Rise of Retrieval-Augmented Generation (RAG) 2) Next-Generation Data Protection: The Shift to Cyber Focus, Recovery First 3) Hybrid Multi-cloud Storage: The Best of Both Worlds (On-premises & Public Cloud) 4) Automation & Optimisation: The Demand for More Efficient Enterprise Storage Continues 5) Data Infrastructure Modernisation: The Next Steps with a Unified Approach