Dan Wensley, CEO, GTIA, talks about the role of the association as it unites ITSPs, MSPs, vendors and distributors as they address the challenges, and opportunities, of AI, cybersecurity and cloud, alongside an ongoing focus on both sustainability and digital transformation. Dan also looks forward to the first ChannelCon EMEA which very much represents the best of the GTIA - bringing the channel ecosystem together to discuss the key technology and business topics which are impacting their customers’ day to day operations and future plans.