35 percent of telecom operators say that the top objective of their 5G strategy is to improve customer experience*. Deployment of Nokia AVA algorithms on traditional network architectures has achieved a 59 percent reduction in Netflix buffering and 15 percent fewer YouTube sessions that suffer from long playback. With Nokia’s AVA QoE at the Edge, CSPs can champion customer experience, with even faster upload and download speeds for enhanced video streaming and cloud gaming quality.
Nokia AVA QoE at the Edge brings “code to where the data is”, deploying Machine Learning (ML) algorithms at the network edge to enable real-time automated actions. The solution also eases the data burden on CSPs, with an exponential reduction in the volume of user plane data required to feed ML models.
Dennis Lorenzin, Head of Network Cognitive Services, Global Services, Nokia, said: “Today, many CSPs are keen to launch new low latency services to their customers. With Nokia’s AVA QoE at the Edge, we bring AI to the edge, so CSPs can deliver personalized 5G experiences and guaranteed performance.”