Subzero Engineering appoints new UK/EMEA Channel Manager

Subzero Engineering, a leading provider of data center containment solutions, has appointed Craig Brown as its new UK/EMEA Channel Manager. Craig brings with him a wealth of data center industry and IT Channel expertise, having held a variety of sales, marketing, and management roles throughout his career. Over the past 25 years Craig has worked for some of the industry’s foremost infrastructure vendors, including APC, Anixter, Eaton, Geist and Vertiv, and has been appointed to support Subzero’s expansion strategy as it scales across the EMEA region. 

Subzero Engineering’s impressive track record for technology innovation, engineering consultancy, data-driven design, and environmental impact services, combined with its dynamic expansion plans, were a major factor in Craig’s decision to join the company. As one of the industry’s leading data center containment providers, the company has a strong and demonstrable track record of working with the hyperscale and colocation communities and supporting the digital transformation efforts of world-leading industrial manufacturers, retail, and fashion brands. Craig’s experience of working with the Internet Giants, and with customers of the financial and telco sectors, will be crucial to the company’s efforts. 

In his new role, Craig will be responsible for scaling the company’s partner base, building on its engineering, structured cabling, heating, ventilation, and air conditioning (HVAC) partners to drive growth across the region. With technological expertise in thermal dynamics, the data center powertrain and in white space technologies, he understands the critical role that M&E consultants play in the industry. Further, he will continue to develop the company’s new services offering, which utilizes computational fluid dynamics (CFD) software to evaluate and analyze legacy systems and form a data-driven basis on which to build businesses digital transformation and modernization efforts. 

“The data center industry is one of the world’s most important sectors, and the work of its mechanical and engineering (M&E) professionals is essential, as digitalization efforts accelerate," said Craig Brown, UK/EMEA Channel Manager, Subzero Engineering. “I believe our environmental impact services, and innovative approaches to vendor-agnostic data center solutions, provides our partners with an opportunity to address end-user challenges, add considerable value, and drive long-term growth.” 

“I want to build a Channel program which showcases Subzero’s world-class engineering capabilities, which are dynamically delivered and supported with a high-quality service and support package,” he continued. “Our primary ambition, however, is to develop a Channel program that is based on true partnerships, and one which will push the industry to better support its partners.” 

“I’m delighted that Craig has joined the company as part of our European expansion plans, bringing the perfect blend of ambition, energy and experience to this key role” said Andy Connor, EMEA Channel Director, Subzero Engineering. “We believe that our technologies offer partners a major opportunity to deliver a true combination of flexibility, modularity, scalability, and sustainability, all of which are crucial to help customers on their digital transformation journeys.”