In an era where digital consumption reigns supreme, tpay is a pivotal player in the META region's payment landscape. The company has unveiled a comprehensive white paper that delves into the forces reshaping payment methods and their growing significance in today’s economy.
Amidst a boom in online shopping, with 33% of the global population now turning to the internet for their purchases, businesses worldwide are in a frantic race to offer fast, seamless, and inclusive payment solutions.
As global e-commerce spending is set to escalate from $6.8 trillion in 2024 to $10.8 trillion by 2030, adopting a mobile-first and borderless strategy is no longer optional but essential for survival.
The document explores several key trends in the META region:
- The meteoric rise of e-commerce and mobile-first spending in the Middle East, Turkey, and Africa.
- A shift from traditional cards to Direct Carrier Billing and Direct Wallet Billing as preferred payment methods.
- The rapid emergence and impact of real-time payments, open banking, digital wallets, and innovative options like BNPL.
- The pivotal role of alternative payments in promoting financial inclusion, especially in areas with low banking access yet high mobile penetration.
Supported by compelling statistics and practical case studies, including strategic partnerships with global giants Tencent and Vodafone, the white paper offers a roadmap to harnessing these trends to fuel digital commerce expansion across META.
The full paper is available here.
