Pioneering cloud innovation across EMEA

Pax8 wraps up an impressive year with dynamic growth and a relentless pursuit of cloud innovation. In 2025, the company amplified its advanced AI capabilities, broadened its presence in Ireland, Switzerland, and Denmark, and solidified its dedication to empowering partners across EMEA.

As managed service providers (MSPs) rapidly embrace enablement and innovation, Pax8 experienced a remarkable influx of new partners this year. This expansion across Europe ensures enhanced local support, resources, and community involvement, all while being part of the global Pax8 network. Momentum continues to build, underscoring Pax8's commitment to sustained growth.

Engaged thousands of new partners in the EMEA region.

Registered an impressive three-year revenue growth of 239%.

Expanded workforce, doubling headcount from 2021 to 2024 globally.

Added over 20 new vendors to the Pax8 Marketplace in 2025.

Opened new offices in Zurich and Dublin, deploying local sales teams.

Extended reach to Ireland, Switzerland, and Denmark for enhanced partner success.

Pax8 Academy continued as a cornerstone for MSP enablement in 2025. Partners prioritised AI education, emphasising data-driven strategies' significance in maintaining competitiveness. Popular classes included:

UK and Ireland: Pax8 Data and AI Masterclass

DACH and Baltics: Pax8 Cybersecurity NIS2 Masterclass

BeNeLux: Pax8 Sales Masterclass

The Nordic Cybersecurity Masterclasses reached record ratings, and top Academy content featured insights on "Why Microsoft One Cloud" and "Why Businesses Need a Data and AI Strategy."

2025 marked the emergence of the Managed Intelligence Provider (MIP). The Pax8 MIP Playbook became essential for MSPs transitioning into MIPs, featuring AI-driven transformation strategies. The Playbook outlined five crucial plays: Discover, Buy, Build, Sell, and Manage, enabling partners to confidently monetise AI.

Pax8 Professional Services played a central role in advancing the MIP vision, delivering over 230 projects across EMEA from January to November 2025. Core service offerings included:

Microsoft Azure Landing Zone and Azure Virtual Desktop: Streamlined partner migration to Azure for secure, scalable, and remote IT management.

Microsoft 365 Device Management – Intune: Empowered partners to drive Business Premium upsell and effective device control.

Microsoft 365 Copilot Readiness Assessment: Prepared partners for AI adoption with data governance assessments.

At Beyond EMEA 2025 in Amsterdam, Pax8 celebrated exceptional partners and vendors for their role in empowering SMBs through the Marketplace. The event, noted for highlighting innovation, education, and community, recognised excellence through various award categories.

Attention is now on 2026, with plans for the Agent Store featuring enhanced AI tools, further integration initiatives, and continued innovation via Pax8 Labs. 2025 is merely the start of a new era.