Pure Data Centres Group has appointed Jeff Harrison as Chief Commercial Officer and Michael Schwartz as Chief Financial Officer. These appointments follow the recent addition of Gary Wojtaszek as Executive Chairman and Interim CEO, reflecting an expansion of Pure DC’s leadership team.
Both Harrison and Schwartz previously worked at CyrusOne, where they contributed to its development as a global data centre company. This experience is expected to inform their roles at Pure DC as the company continues its activities across Europe and the Middle East.
Pure DC’s focus is on meeting demand for AI-driven infrastructure by expanding its presence in FLAP-D markets and developing large-scale AI campuses. The company aims to support infrastructure at the megawatt level, with plans to scale toward gigawatt capacity to serve hyperscale customers.
Harrison brings experience from Stack Infrastructure, where he worked in sales and secured hyperscale capacity commitments. Schwartz brings financial experience from his previous roles in financial planning and analysis, supporting structured financial management and planning.
Both executives are set to join Pure DC’s London headquarters in 2026. The company continues to focus on expansion, customer relationships, and internal capabilities as part of its development plans in the AI infrastructure sector.
Pure DC currently has more than 1GW of capacity either operational or under development and is evaluating additional campus opportunities in key European markets.
Overall, the company is expanding its leadership, operational, and financial capabilities as it continues to develop digital infrastructure across Europe and the Middle East.
