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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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NEWS

Rovo and the rise of the AI-native organisation

An examination of how Atlassian’s Rovo and Teamwork Graph introduce AI-driven automation into workplace workflows, and what that may mean for productivity and collaboration, drawing on insights from Sherif Mansour, Head of AI at Atlassian.

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VIDEO

Importance of AI-ready data

Jesse Todd, CEO of EncompaaS, explains that as data volumes explode and AI evolves at a rapid pace, ignoring unstructured data is no longer an option. Intelligent information management platforms help organisations take control of their data and prepare it for what’s next. Without structured, governed data, your AI will never deliver on its potential. But with it, your data will become the competitive edge that powers your future.

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VIDEO

DEI matters more than ever - in the IT industry and beyond

Liz Blackman, Chief Marketing Officer at Avantra, discusses the continuing importance of DEI, despite some recent ‘push back’, explaining the importance of women's perspectives in creating balanced leadership teams, how diverse viewpoints lead to better solutions and innovation in technology, the responsibility of current women leaders in challenging stereotypes for future generations and some practical approaches to creating more equitable environments in male-dominated industries.

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VIDEO

WOMEN IN IT – Jenny Briant, Academy Operations Director at the Ten10 Academy

Jenny Briant, Academy Operations Director at the Ten10 Academy, shares valuable insights on empowering women in tech and promoting inclusive workplaces – including building a career in tech without a traditional tech background; the importance of DEI representation in AI and tech leadership; AI in recruitment: the need for human oversight; empowering women and Gen Z in tech; and just why a well-crafted DEI strategy can bring so many benefits to an organisation when it comes to both employee...

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Latest Video

How to Turn Data into Business Value

Marc Chemin, Global Insights & Data Consulting Leader, shares his view on how our clients can exploit big data and analytics to enhance organizational revenues, customer satisfaction and business processes.

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