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Partner enablement, AI services, and lessons from Alteryx’s McLaren partnership

Rishi Kapoor, WW Partner Sales Engineering Leader at Alteryx, shares how Alteryx One and the Partner SE model enable MSPs to transition from infrastructure management to high-value data and AI services. From the McLaren partnership to AI-ready workflows and repeatable data kits, Rishi shares practical lessons for MSPs. He also explores strategies for partner-led growth, achieving measurable business outcomes, and future trends shaping the UK channel.

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From SLAs to XLAs: why outcomes will define the next era of connectivity

In this interview, Lorenzo Romano, CEO of GCX, explores the shift from traditional Service Level Agreements to Experience Level Agreements and what it means for MSPs delivering managed connectivity. He discusses the move towards measuring value through real-world outcomes rather than technical processes alone, and outlines how providers can evolve their service models to stay competitive in a changing market.

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MSP growth, AI adoption, and generational shifts in buying

Greg Jones, SVP of MSP Success at Kaseya, discussed the TruPeer initiative and its role in supporting MSPs. He also addressed SMB IT growth, AI adoption, sustainability, and the influence of Gen Y and Gen Z buyers on service delivery and decision-making.

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From PSTN switch-off to MSP opportunity

Will Morey, Managing Director at Gamma, explains why PSTN migration is a scale problem for MSPs, not a technical one. He shows how structured journeys, partner support, and integrated platforms turn forced change into momentum — and why SMBs benefit more from clarity and strong foundations like security, governance, and resilience than from ever more flashy new technologies.

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Levelling the playing field: Cisco 360 insights for smaller partners

Steven Heinsius, Vice President of Product Management & Marketing EMEA, explains what sets the new Cisco 360 program apart for MSPs. He highlights how it enables outcome-driven managed services and shares trends and innovations shaping the future of the MSP ecosystem.

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From MSP to MIP: The Rise of Agentic AI in the channel

In this interview, Eric Mink, VP of AI Adoption, shares how MSPs can turn AI curiosity into structured, billable services. He explores commercialisation strategies, vertical specialisation, and building scalable IP.

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AI-Enhanced Security and Incident Response for MSPs

In this interview, Dave Baggett, SVP/GM Security Suite at Kaseya, discusses how MSPs can tackle rising complexity, manage vendor sprawl, and stay ahead of high-impact incidents. We explore Kaseya’s unified platform strategy, the role of AI in security and automation, and how MSPs can guide SMBs safely into an AI-driven future.

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“Paranoid” Security, AI Risks, and the Future of MSSPs

Martin Jakobsen, Founder and Director of Cybanetix, explains how his team takes a “paranoid” security approach, using AI, automation, and analyst training to proactively detect threats. He discusses why standard cookie-cutter MSSP services often fall short for protecting critical enterprise systems and highlights the challenges and emerging risks of AI adoption.

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MSP Growth, SaaS Protection & Hyperscaler Independence

Alex Walsh, Regional VP of Channel Sales, EMEA North at Keepit, discusses the company’s channel-first strategy, broad SaaS data protection, and how MSPs can differentiate amid consolidation and cyber risks, as well as vendor independence from hyperscalers and resilient multi-copy data protection.

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MSPs stand at a once-in-a-generation crossroads

Jim Lippie, Chief Product Officer, Kaseya, discusses the recent Kaseya DattoCon 2025 conference, where the company unveiled its latest innovations and previewed its next generation cyber resilience and digital workforce platforms. Jim explains how these latest innovations provide enterprise-calibre protection at a much lower cost, supporting all types of applications and protecting multiple threat vectors and further strengthen Kaseya’s leadership as the only true end-to-end IT and security platform purpose-built to empower MSPs to achieve faster revenue growth, lower costs and expand margins.

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Some essential strategies to help optimise cybersecurity

Irvin Shillingford - Regional Manager Northern Europe at Hornetsecurity, discusses the results from the company's annual Ransomware Impact Report, with a rise in ransomware attacks the headline finding. Irvin explains that end users need to do more to implement effective cybersecurity strategies – with email security, security awareness solutions, immutable backup storage and increased and improved cybersecurity training among his key recommendations.

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Enterprise-grade cybersecurity, simplified for SMEs

Richard Jelbert, CEO of Cyberrock, discusses how, in today’s fast-changing digital landscape, businesses of all sizes face relentless cyber threats often without the dedicated resources or in-house expertise to keep up. Cyberrock bridges that gap with a smart, plug-in monitoring device and powerful cloud platform that delivers real-time visibility, AI-driven guidance, and seamless integrations for IT and MSP dashboards. The company’s intelligent AI agent not only detects vulnerabilities and provides instant alerts but also provides step-by-step advice to fix issues or escalate them to an MSP or corporate IT team.

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Axians and Nokia partner to deliver next-generation networking solutions

Chris Gilmour, CTO of Axians UK, explains how Axians, the ICT brand of VINCI Energies, and Nokia are deepening their strategic collaboration to drive the next phase of communications infrastructure and mobile network development in the EMEA region. The combined solutions are targeted to meet the growing demand for high-performing connectivity and digitalisation across industries. Axians and Nokia will now scale their joint efforts to support European organizations with resilient, high-performance networking solutions. The collaboration will focus on delivering next-generation connectivity, including optical transport, data centre networking, IP routing, private 5G, fixed network access, and secure communications technologies – with both AI and quantum computing driving the need for IT infrastructure innovation.

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Stronger together

Trustmarque, a leading technology services partner, and Ultima Business Solutions, a specialist in managed services and automation, have completed their merger. Simon Williams, CEO of the new group explains that, by combining Ultima’s automation and managed services strength with Trustmarque’s deep technical heritage and professional services expertise, the organisation is uniquely positioned to help its customers cut through that complexity to unlock tangible value today and in the future. IT leaders are telling us their estates have become more complex, and that creates real barriers to maximising innovation and growth. Responding to this demand requires partners remain attuned to these shifts and adapt with the right expertise.

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Rethinking MSP Partnerships: Paul Hettesheimer on Building True Support for Service Providers

Paul Hettesheimer, VP Enterprise Sales (US), Hexnode, discusses how many vendors still treat MSPs like resellers, but such a model doesn’t really work – hence, the importance of building a dedicated MSP program that supports how MSPs operate. Hexnode has taken this approach with its Unified Endpoint Management (UEM) for MSPs solution, recently enhanced with an XDR capability. Paul explains how Hexnode supports MSPs in delivering value to their customers as they address the complexities of cybersecurity and more general IT operations.

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News

Ailanto partners with Cubbit to unveil a Swiss-based cloud storage solution prioritising sovereignty and security.
Red Hat collaborates with the UK MOD to provide centralised cloud-native platforms aimed at improving efficiency, interoperability, and security across its operations.
Exclusive Networks partners with Extreme Networks to enhance AI-driven cloud solutions across the UK and Ireland.
OVHcloud introduces its Bare Metal 2026 lineup, powered by AMD processors, offering high-performance solutions for a range of organisational needs.

Expert Opinions

By Kirsty Biddiscombe, EMEA Business Lead AI, ML & Data Analytics, NetApp.
By Vijay Narayan, EVP and Americas MLEU Business Unit Head at Cognizant.
By Adhum Carter Wolde-Lule – Director at Prism Power Group.