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Gap Selling for MSPs: Shifting from Product-Based to Problem-Centric Sales

As a managed service provider (MSP), you probably know the frustration of having great conversations on technical features and technologies you have, only to see potential customers lose interest. Here's the truth: clients don't buy technology. They buy solutions to their problems.

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NEWS

UK entrepreneurs gain competitive edge from AI adoption

Over one in four (28%) British small business owners have used AI tools to help run their business.

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NEWS

Two thirds of companies are failing to scale AI across their organisation

Asana Work Innovation Lab findings reveal AI adoption in many companies is happening in a ‘leadership bubble’—executives are early adopters but employees are on the sidelines.

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NEWS

Global trust in Digital Services declines

Thales 2025 Digital Trust Index reveals most industries experienced a decline in consumer trust compared to last year.

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NEWS

Trade=off between UK's sustainability and AI ambitions

92% of UK businesses acknowledge the environmental impact of single-use data, but tackling it remains a challenge.

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NEWS

Gemini for the United Kingdom

Google Cloud unveils new AI product updates, including the launch of Chirp 3 on Vertex AI and UK data residency for Agentspace.

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Axway is calling on organisations everywhere to securely “Open Everything” by unlocking the...
Infrastructure investment signals digital optimisation pioneer’s focus on rigorous security,...
72% of employees are positive about returning to the office, but want better-equipped spaces for...
Organisations don’t know what devices - either work or personal – are accessing corporate...
Industry change in the Nordics is not primarily fueled by digitally native companies that disrupt...
Study by Avature finds a mere 6% of respondents believe their technology stack fully supports...
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Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.

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