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Zendesk Q&A with Emma Acton: Inside the shift to brand-led, AI-driven marketing

In a Q&A with Zendesk’s VP Marketing EMEA, Emma Acton reflects on how enterprise marketing is evolving. She discusses the shift towards brand-led demand, the continued evolution of account-based marketing, and the growing complexity of measuring customer journeys in an AI-driven environment.

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BLOG

Move over Big AI - Small Language Models are Where the Money Is

By Sham Arora, Chief Technology Officer at Tech Mahindra.

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BLOG

Atlassian Q&A: Inside the company’s vision for AI

In this Q&A, Jamil Valliani, Head of Product for AI at Atlassian, discusses the company’s approach to AI, the role of context in enterprise workflows, and how tools like Rovo and Teamwork Graph are evolving.

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BLOG

Atlassian Team '26: The growing role of context in AI-driven workflows

At Atlassian Team '26 in Anaheim, industry leaders gathered to explore the next phase of AI, where context-aware systems and platform enhancements are set to redefine how work is automated and scaled across organisations.

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NEWS

Rovo and the rise of the AI-native organisation

An examination of how Atlassian’s Rovo and Teamwork Graph introduce AI-driven automation into workplace workflows, and what that may mean for productivity and collaboration, drawing on insights from Sherif Mansour, Head of AI at Atlassian.

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Sustainable IT helps clients achieve their sustainability goals by reducing the environmental...
Comms365 has appointed Rob Bartlett to enhance partner networks and expand channel sales, aligning...
Kubernetes complexity drives surge in demand for enhanced observability tools
Leveraging Teradata’s Think Big Analytics consulting arm, Danske now employs advanced machine...
Getting caught out unaware is the number one bugbear for IT professionals according to global...
Civo has published its Kubernetes State of Play report for 2022, finding that the majority of...
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Huawei Agile Solution Improves Jumeirah Group

Huawei helps the Jumeirah Group build a robust and agile IT department to support the rapid business expansion of the group.

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